Favaios Tale
Favaios Tale is a wine tourism project rooted in the cultural and productive heritage of the Favaios plateau. Inspired by the stories of its people, the dedication of its workers, and the unique characteristics of its territory, the project aims to offer visitors an authentic and immersive experience connected to local wine traditions.
Located at Adega Cooperativa de Favaios, the new exhibition space presents the history of the region through a narrative shaped by memory, identity, and collective knowledge. By highlighting the natural conditions essential to wine production and the community’s longstanding relationship with the land, the project reinforces Favaios’ role as a reference in the preservation and promotion of regional heritage.
Task
Our team was responsible for the conceptual organization and spatial design of the exhibition area, ensuring that the visitor experience reflected the identity and heritage of Favaios. Our work included the collection and documentation of archival materials and local memories connected to the territory, helping to shape a narrative rooted in community, tradition, and landscape. In addition, Pointify developed the visual identity of the exhibition, creating a cohesive and engaging environment that translates the emotional richness of Favaios’ wine culture into a meaningful and immersive experience for visitors. Creating a new brand and its dissemination in the wine tourism sector was the challenge of this project. Water, land, grapes and bread are the essential elements of the village's culture and tradition. Their meanings were reinterpreted in geometric shapes to build 'Favaios Tale' brand, which visually stands out as a coat of arms that incorporates the different characteristics of Favaios. A website, printed communication material and brand communication concept were also developed.
We’re a team of creatives where ideas become stories, and stories become impact.